On November 10, 2016, CURIEL's "History and Future" exhibition was unveiled at CITIC Pacific Plaza in Shanghai. This was the first retrospective exhibition of CURIEL in China since its birth 120 years ago. By tracing its origin, the exhibition explored the most mysterious and brightest pearl on the star map of the Italian luxury brands. And it announced the beginning of a new era of CURIEL with the collection of archive haute couture.