For CURIEL, fragrance is not merely a product category extension, but a natural continuation of the brand's design language into the sensory domain. While clothing expresses style through visual presentation, scent builds a more delicate emotional connection through memory and emotion—allowing the brand's elegance to evolve from the visual to the perceptual, capturing its deeper spiritual world through olfactory language.
The new "RAFFAELLA CURIEL" fragrance line, themed "THE OTHER SELF," explores the multiple inner states of contemporary women. Every woman carries more than one self. She is not playing different roles, but rather, at different times and in different contexts, drawing closer to different facets of herself. Restrained and rational by day, soft and free by night. What CURIEL portrays is never just a single feminine image, but every authentic and fluid state of being.
The two debut fragrances are "TUBINO" and "ARIA."
"TUBINO" – Floral Musky
Inspired by CURIEL's iconic TUBINO little black dress, created in 1956 as a velvet gown for gala evenings at La Scala, this fragrance recreates the hazy texture of velvet against the skin.
"ARIA" – Floral Oriental Woody
Inspired by the CURIEL ARIA dress, which embodies lightness and breathability, this fragrance captures the gentle translucence of dawn over Milan.
Crafted with the philosophy of a collector's objet, the perfume bottle features a unique nested structure—two vessels, one larger and one smaller, interlocking like a dialogue or a companion. The 100ml outer bottle (15% perfume concentration) represents the poised, expansive daytime self that faces the world; the 5ml high-concentration inner vial (25% perfume concentration) holds a more private and concentrated essence, reserved for moments of solitude and intimacy—a sanctuary for concealed emotions true only to oneself.
With the olfactory starting point of three decades ago as its prologue, "RAFFAELLA CURIEL" reimagines the spirit of women today. CURIEL believes that true elegance never confines itself to a single posture, but embraces every authentic self—finding one's own signature scent between restraint and softness, between daily life and the night, and in the transitions between every state of being.
